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Digital Cadre Communique 2017 In Review

Mobile + AI + Amazon + customer centricity + voice interfaces + experience driven retail... eConsultancy has ticked all of the boxes in their 2017 trend review.

What were the biggest ecommerce trends in 2017?

It's time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts. So, what were the biggest talking points?


L2 have nicely summarised their key case studies and research from 2017, focusing on the topics of content and commerce, data, localisation, omnichannel, loyalty and mobile.

Digital Intelligence Case Studies & Best Practices

Digital has long been proclaimed as a harbinger of a new era of hyper-personalized, targeted, and effective marketing. But this is a promise it has yet to deliver upon. Both data capture and personalization efforts have stagnated among brands over the last year, even though there are several easy wins- from improved data collection to better deployment of email campaigns-that brands can use to move the needle.


Carat have compiled a thoughtful list of 10 trends to watch through 2018 including the convergence of eCommerce and retail, loyalty, niches, partnerships and shared experiences. Worthwhile checking out.

Carat's 10 Trends for 2018

Carat has been producing trend reports for over 5 years, to focus our minds on themes for the year ahead. We are seeing an evolution in a number of areas, incl...


A detailed read on the state of fashion from the Business of Fashion and McKinsey teams, covering trends and disruptions, consumer shifts and forces set to shape fashion in 2018.

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A great reminder that in aggregate, humanity is moving forward and great things are happening to improve health, raise living standards and it's not all bad news for the environment.

The 99 best things that happened in 2017

If you're feeling despair about the fate of humanity in the 21st century, you might want to reconsider. In 2017, it felt like the global media picked up all of the problems, and none of the solutions. To fix that, here are 99 of the best stories from this year that you probably missed.


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Digital Cadre Communique

Adidas is capitalising on the trends towards sustainability, robotics and personalised goods via their Speedfactory. Adidas is encouraging consumers to consider the origin of their shoes and pay a premium for that origin story.

Possibly the start of a trend towards manufacturing built around distribution rather than distribution centred on manufacturing as the manufacturing location shifts from offshore mass production to customised and local fabrication. 

Inside Adidas' Robot-Powered, On-Demand Sneaker Factory

Last winter, the sportswear giant Adidas opened a pop-up store inside a Berlin shopping mall. The boutique was part of a corporate experiment called Storefactory-a name as flatly self-­explanatory as it is consistent with the convention of German compound nouns. It offered a single product: machine-­knit merino wool sweaters, made to order on the spot.


A good reminder of the importance of product names and customer nomenclature on discovery and the ultimate revenue impact.

2 Minute Case Study: Nike

Seemingly small decisions, like whether to call your product "leggings" or "tights," end up having a major effect on revenue.


Tech companies continue to lead the way in terms of R&D spending, but are they getting value from that intentsity?

Report: 2017 Global Innovation 1000

Funding allocated to innovation at some of the world's leading corporates is on the up. In the last year, total R&D spending among the Global Innovation 1000 - those companies that already invest the most in research and development - grew by 3.2%, exceeding US$700bn for the first time.


Interesting perspective from Nick Bilton: how will we look back in 10 or 20 year’s time about society’s usage of social tools and the negative impact on society.  Very relevant, particularly given some of the broader generational impact of smartphones.

The End of the Social Era Can't Come Soon Enough

Many people imagine 19th-century antebellum America as a frontier fantasia: men with handlebar mustaches sitting in dusty saloons, kicking back moonshine whiskey, as a piano player picks out tunes in the background. In reality, though, life was a little more sordid: Americans spent their time after work in fully legal heroin dens; in 1885, opium and cocaine were even given to children to help with teething.

Have Smartphones Destroyed a Generation?

More comfortable online than out partying, post-Millennials are safer, physically, than adolescents have ever been. But they're on the brink of a mental-health crisis. One day last summer, around noon, I called Athena, a 13-year-old who lives in Houston, Texas. She answered her phone-she's had an iPhone since she was 11-sounding as if she'd just woken up.


A great presentation by Benedict Evans from Andreessen Hotowitz on the state of tech today and what’s to come over the next ten years. Follow the S curves for mobile, the multiplying effect of machine learning, mixed reality and crypto-currencies.

Presentation: Ten Year Futures

This autumn I gave the keynote at Andreessen Horowitz's annual 'Tech Summit' conference, talking about the state of tech and what's likely to happen in the next decade: mobile, Google / Apple / Facebook / Amazon, innovation, machine learning, autonomous cars, mixed reality and crypto-currencies.


The Edit at the Roosevelt Field mall on Long Island is a new approach allowing previously online only retailers to interact with customers in real life via a range of rotating pop-ups at malls with relatively strong foot traffic. An opportunity for new brands to capitalise on awareness and shopping centres to make effective use of their space as anchor retailers continue to close stores.

Simon bridges online and brick-and-mortar with 'The Edit'

Simon Property Group has launched "The Edit" at the Roosevelt Field mall on Long Island, which the developer describes as "a first of its kind, scalable, turnkey retail platform." Designed by O'Neil Langan Architects, The Edit features a rotating selection of diverse new brands, including some that have sold only online.

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