Adidas is capitalising on the trends towards sustainability, robotics and personalised goods via their Speedfactory. Adidas is encouraging consumers to consider the origin of their shoes and pay a premium for that origin story.
Possibly the start of a trend towards manufacturing built around distribution rather than distribution centred on manufacturing as the manufacturing location shifts from offshore mass production to customised and local fabrication.
Last winter, the sportswear giant Adidas opened a pop-up store inside a Berlin shopping mall. The boutique was part of a corporate experiment called Storefactory-a name as flatly self-explanatory as it is consistent with the convention of German compound nouns. It offered a single product: machine-knit merino wool sweaters, made to order on the spot.
A good reminder of the importance of product names and customer nomenclature on discovery and the ultimate revenue impact.
Seemingly small decisions, like whether to call your product "leggings" or "tights," end up having a major effect on revenue.
Tech companies continue to lead the way in terms of R&D spending, but are they getting value from that intentsity?
Funding allocated to innovation at some of the world's leading corporates is on the up. In the last year, total R&D spending among the Global Innovation 1000 - those companies that already invest the most in research and development - grew by 3.2%, exceeding US$700bn for the first time.
Interesting perspective from Nick Bilton: how will we look back in 10 or 20 year’s time about society’s usage of social tools and the negative impact on society. Very relevant, particularly given some of the broader generational impact of smartphones.
Many people imagine 19th-century antebellum America as a frontier fantasia: men with handlebar mustaches sitting in dusty saloons, kicking back moonshine whiskey, as a piano player picks out tunes in the background. In reality, though, life was a little more sordid: Americans spent their time after work in fully legal heroin dens; in 1885, opium and cocaine were even given to children to help with teething.
More comfortable online than out partying, post-Millennials are safer, physically, than adolescents have ever been. But they're on the brink of a mental-health crisis. One day last summer, around noon, I called Athena, a 13-year-old who lives in Houston, Texas. She answered her phone-she's had an iPhone since she was 11-sounding as if she'd just woken up.
A great presentation by Benedict Evans from Andreessen Hotowitz on the state of tech today and what’s to come over the next ten years. Follow the S curves for mobile, the multiplying effect of machine learning, mixed reality and crypto-currencies.
This autumn I gave the keynote at Andreessen Horowitz's annual 'Tech Summit' conference, talking about the state of tech and what's likely to happen in the next decade: mobile, Google / Apple / Facebook / Amazon, innovation, machine learning, autonomous cars, mixed reality and crypto-currencies.
The Edit at the Roosevelt Field mall on Long Island is a new approach allowing previously online only retailers to interact with customers in real life via a range of rotating pop-ups at malls with relatively strong foot traffic. An opportunity for new brands to capitalise on awareness and shopping centres to make effective use of their space as anchor retailers continue to close stores.
Simon Property Group has launched "The Edit" at the Roosevelt Field mall on Long Island, which the developer describes as "a first of its kind, scalable, turnkey retail platform." Designed by O'Neil Langan Architects, The Edit features a rotating selection of diverse new brands, including some that have sold only online.