The holiday shopping season is well and truly underway with several common themes – the continued double-digit growth of digital commerce, sale events starting earlier and earlier, and mobile being the preferred customer tool to shop. Here are a few key data points and insights from an online, instore and international perspective.

The Commerce Cloud team share growth figures and shopping trend observations from the peak shopping season.

Commerce Cloud

With #CyberMonday complete, our industry experts analyze how the biggest shopping days of the season performed in this episode of Retail Reality Check http://sforce.co/2idpsFt

eConsultancy’s take on Hitwise online retail consumer data from the Holiday period provides useful observations of different retailer’s competitive strategies and that the battle for consumer’s wallets is increasingly a marathon and not a one-off event. eConsultancy also has some useful tips for preparing for your next big event.

Amazon won Thanksgiving and Black Friday as retail strategy varied

Amazon's dominance of online retail in the U.S. was on fully display this Thanksgiving and on Black Friday according to data collected by Hitwise. According to the competitive intelligence and consumer insights firm, Amazon processed 5.6m transactions on Thanksgiving Day and 7.1m transactions on Black Friday.

Statista data provides a good reminder of the scale of Singles Day versus the Thanksgiving holiday period.

Infographic: Chinese Singles' Day Eats Cyber Monday for Breakfast

This chart shows how Alibaba's gross merchandise volume on Singles' Day compares to U.S. e-commerce sales on Thanksgiving weekend.

NRF released their Thanksgiving weekend retail results, finding that more than 174 million Americans shopped in stores and online, including 64 million that shopped both online and instore and over 58 million that shopped only online.

Consumers and retailers win big over Thanksgiving holiday

Thanksgiving weekend, including Cyber Monday, attracted more than 174 million shopping both online and in-store.


Some provocative arguments from Adam Ferrier at the recent ADMA Great Debate arguing that ‘Design Thinking is Dead’, including some lively and engaging discussion in the comments.

Why human centred design is the enemy of original brands

There are three fads happening at the big end of marketing. First, changing one's title from chief marketing officer, to chief customer officer. Second, using rhetoric around 'humanising' business, humanising data, humanising finance, telecommunications, energy and anything else. The fact we're doing it through robots and AI seems problematic to me.


As highlighted in the human centred design article above, there has been a big shift towards Chief Customer Officer roles and titles. 46% of all UK based CCO roles have been created in the last 12 months, with the largest number of appointments made in the Retail sector.

The UK Chief Customer Officer Report 2017

Talecco conducted extensive research in the first quarter of 2017 with the aim of identifying how companies are reacting to the challenge of becoming more customer-led. This research is the first of a number of planned activities that will help define and describe the rapidly changing landscape of t


Richie Siegel thoughtfully examines the approach for building digitally native fashion brands, including the observation that the digitally native brands are opening more stores more quickly than heritage brands did. Almost a decade into its business, Warby Parker has 61 stores, Bonobos has 41 and Happy Socks has 27, while Nike had one and Patagonia and Ralph Lauren had three after 10 years.

Op-Ed | Will the Digitally Native Brand Building Playbook Produce Results?

NEW YORK, United States - For decades, the playbook for building consumer goods brands has only evolved incrementally. Then the internet happened, fundamentally reshaping the brand-building playbook with an emphasis on e-commerce, digital marketing and abundant capital. Today, there are more brands vying for the attention and dollars of shoppers than ever before.


This week in L2 founder Scott Galloway - How did Amazon, Apple, Facebook, and Google work their way so deeply into our daily lives? This is a good summary of his key arguments from Scott’s latest book, The Four, as well as some thoughtful Q&A at the end of his presentation.

TED Talk: Scott Galloway

How did Amazon, Apple, Facebook, and Google work their way so deeply into our daily lives?

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