Mobile + AI + Amazon + customer centricity + voice interfaces + experience driven retail... eConsultancy has ticked all of the boxes in their 2017 trend review.

What were the biggest ecommerce trends in 2017?

It's time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts. So, what were the biggest talking points?


L2 have nicely summarised their key case studies and research from 2017, focusing on the topics of content and commerce, data, localisation, omnichannel, loyalty and mobile.

Digital Intelligence Case Studies & Best Practices

Digital has long been proclaimed as a harbinger of a new era of hyper-personalized, targeted, and effective marketing. But this is a promise it has yet to deliver upon. Both data capture and personalization efforts have stagnated among brands over the last year, even though there are several easy wins- from improved data collection to better deployment of email campaigns-that brands can use to move the needle.


Carat have compiled a thoughtful list of 10 trends to watch through 2018 including the convergence of eCommerce and retail, loyalty, niches, partnerships and shared experiences. Worthwhile checking out.

Carat's 10 Trends for 2018

Carat has been producing trend reports for over 5 years, to focus our minds on themes for the year ahead. We are seeing an evolution in a number of areas, incl...


A detailed read on the state of fashion from the Business of Fashion and McKinsey teams, covering trends and disruptions, consumer shifts and forces set to shape fashion in 2018.

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A great reminder that in aggregate, humanity is moving forward and great things are happening to improve health, raise living standards and it's not all bad news for the environment.

The 99 best things that happened in 2017

If you're feeling despair about the fate of humanity in the 21st century, you might want to reconsider. In 2017, it felt like the global media picked up all of the problems, and none of the solutions. To fix that, here are 99 of the best stories from this year that you probably missed.


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