Topman have recently launched an online personal shopping program to provide personalised style advice, demonstrate the latest trends to customers and provide online purchases.
From the Topman site, customers can either book a physical appointment at the flagship Oxford Circus store or schedule a video chat shopping consultation. After the online appointment, customers are redirected to the Topman site where they can purchase items they selected in the session just like a typical online transaction.
As part of the scheduling process, Topman requests your sizing information, the reason for your styling session ("holiday shop” or a "seasonal update") and allow you to upload reference images of yourself and styles that inspire you. This information allows one of the Topman styling squad to make tailored recommendations to meet your needs.
The underlying technology and execution of this experience is relatively straightforward and aligns well with the TopMan brand and target audience.
Topman is poised to launch the digital personal shopping experience to customers all over the world following the UK trial.
See an explanation of the service below:
Meet the Topman personal shopping team:
Personal shopping has featured in Topman's flagship Oxford Circus physical store since 2011:
Topman's sister company Topshop have recently developed great social selling campaigns and social instore selling during London Fashion Week.
What other industries could benefit from a personal touch?