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Applications

Net-A-Porter’s Social Shopping - The Net Set

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Net-A-Porter’s Social Shopping - The Net Set

Net-A-Porter recently announced that it will launch its own mobile (and Apple watch) based social network called The Net Set. The platform combines user images with products and leverages image recognition software to recommend the closest product match from Net-A-Porter’s range, then offer that item for purchase. It’s an interesting play by Net-A-Porter and continues their push into content and publishing where they are already leaders in this field via their shoppable print Magazine Porter. Both of these initiatives see them building and managing a platform themselves, therefore minimising reliance on existing media channels and deepening customer engagement. 

Another notable recent social commerce launch is LikeToKnow.it which was launched by RewardStyle in 2014 and is used by brands such as Matches, UrbanOutfitters and Vogue. LikeToKnow.it makes brand and user Instagram feeds shoppable by sending an email with the product featured in any Instagram posts that have been captioned with the LikeToKnow.it URL. The functionality requires registration and is very similar to Like2Buy, another shopping work around that bypasses Instagram’s current commerce and external linking limitations.

If The Net Set app gains traction, Net-A-Porter is uniquely positioned since it will provide a more consistent user experience, minimising the impact of customers bouncing from social network to the site and back, as well as potentially mitigating issues around cart abandonment and inventory availability. Net-A-Porter’s recent merger with Yoox should also enable them to scale and fund required growth in technical infrastructure, user acquisition and inventory range.  


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Next Generation Geolocation Services

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Next Generation Geolocation Services

Have you ever had a package incorrectly delivered? Tried to find an address in Japan? Been unable to validate your address in an online form? It's time for a modern solution!

what3words is seeking to revolutionise location information and addressing with a simple and memorable solution. The UK startup has partitioned the whole planet into around 57 trillion 3m x 3m squares, and assigned each square a unique 3 word address. The solution removes the need for street numbers, street names or postcodes. The interface is amazingly simple and memorable - it's very easy to remember three little words.

what3words has been translated into multiple languages and has a really small file size (10MB for the details of the whole earth) so it can be used on basic devices without Internet connectivity and in the developing world.

The solution should reduce costs for online merchants by reducing redelivery fees and also opens up significant opportunities in developing countries where addressing standards have not yet been defined or for personalised services where increased location granularity is advantageous.

It even makes a great word disassociation game. Checkout:

See how what3words plans to address the world:


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Lend Your Eyes To The Blind

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Lend Your Eyes To The Blind

Best described as simple and brilliant, the Be My Eyes app enables sighted volunteers around the world to provide realtime help to blind people in need of assistance. 

The tool makes use of relatively straightforward set of smartphone functionality to enable live video chat - essentially allowing volunteers to be the visually impaired person's eyes. Volunteers can assist when they have time and the app features simple gamification elements to encourage participation. At the time of writing over 164,000 sighted volunteers have offered assistance to over 16,000 blind people.

Be My Eyes is a non-profit organisation based in Copenhagen that launched earlier this year utilising IndiGogo as crowd sourced support for their initial funding. That funding is set to expire later in 2015 and they are reviewing alternate funding models such as subscriptions, sponsorships or donations.

Check out the service via the video below:


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