The ADMA Australian Creativity & Effectiveness Awards were held in Sydney last night with around 700 marketing and advertising representatives in attendance.
Previously, the ADMA Awards celebrated work that demonstrated either creativity or effectiveness. This year, the winner had to exhibit both qualities in equal proportion which resulted in controversy when some award categories did not have winners due to entries did not meeting the required standard.
This year’s awards encompassed 38 categories in total covering diverse areas such as apps, branded content, data strategy, social commerce, mobile marketing and innovation. The Award icon, the Cuboctahedron, symbolises the union of creativity and effectiveness and the design is based on Leonardo Da Vinci's drawings which represent both creative flair (creativity) and intellectual rigour (effectiveness).
Michael Hill and our partner Amblique were nominated in the eCommerce Website & Marketing category and were fortunate to take out the award. The win compliments recognition as the 2014 ORIA Best Multichannel Retailer and Demandware Pacesetter Award for Innovation. 2014 has been a great year!
You can see the full list of trophy winners on the ADMA site.