Justus provided a market update on global eCommerce trends including research from the University of Arizona which surveyed more than 7,000 consumers in the US, UK, France and Germany and uncovered an emerging and valuable consumer segment that retailers should know and serve – Digital Divas...
Justus also explored how retailers around the globe are digitising the instore experience and redefining shopping however customers choose to shop.
Today’s consumer assumes you know who they are, what they want, how they like to shop and that you will be able to service and support them whenever and however they like. This paradigm shift means that customers now expect experiences, meaningful interactions and real time advice from retailers.
I presented a case study of some of the challenges associated with launching eCommerce on an international scale as well as tactics to maintain a customer centric approach online with interactive content and features.
View the full presentation below.