The Deal recently had an interesting interview with author and Direct Marketing Hall of Famer Seth Godin.  Seth outlined some of his thoughts about the post industrial revolution and the changing nature of work.

Work is a new concept, only 500 years old. Four or five hundred years ago, you were a farmer, or you worked for royalty, or you worked in the family business. The idea that you would go to a building and do what you were told by a stranger... Let’s call that the industrial parenthesis because it is going away again, and more and more people are going to find an income from creating other sorts of value in other sorts of less reliable ways that hopefully come with more satisfaction.
— Seth Godin

He focuses on the trends towards more entrepreneurial working concepts and thinking of work as a series of projects rather than a life long event.

Being in a project life is very different from being in a job life. I have embraced the project life... and more and more people will go there, but it will never be as stable and consistent as the industrial age was. So if we measure it by that ruler we will be disappointed.
— Seth Godin

Fortune observed this trend where they noted that 35% of workers in the United States are freelance, temporary, part-time or contractors and that figure is expected to rise to 40-50%. The next generation of workers are expected to change jobs at least 10 times before the age of 40. At the same time entrepreneurial work is thriving with around half a million solo businesses created last year.

Godin rightly notes that this is a big change in the way we teach, value self worth and measure success.

Our school system hasn’t trained anyone for this way of life and the other thing, the way we pay for things and the way we interact, aren’t organised around this way of being...
— Seth Godin

The trend is clear, while workers are becoming more and more mobile, creative and entrepreneurial, traditional organisations are becoming less and less appealing. This raises questions around how talent is grown and encouraged within organisations, as well as how leaders will need to adapt. How will these trends impact how you work or your business?


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