Michael Hill was recently awarded Best Multichannel Retailer at the 2014 Online Retail Industry Awards, receiving the coveted award for its online offering created in conjunction with digital commerce agency Amblique.
Michael Hill was one of seven finalists in the category along with Harvey Norman, David Jones, Dan Murphy’s, Masters Home Improvement, Shoes of Prey and Woolworths Online.
The Multichannel award was given to the retailer demonstrating best practice in integrating traditional retail with online retail in an innovative, effective way to grow the overall retail business. Judging was based on efficiency, ingenuity, dedication to customer experience and return on investment. The award was voted by industry experts and the online retail community.
We were recognised for having a superior online experience that not only increased sales online but also translated to more sales in-store. Points of difference included shoppable videos, interactive catalogues, the ability build your own charm bracelet and a dedication to customer education.
Shoes Of Prey stole the show, picking up four of the twelve award categories, including online retailer of the year.
Congratulations to all of the finalists - I'm looking forward to the retail community raising the bar even higher next year.