What Is The Cadre?

1: a frame or framework
2: a small group specially trained for a particular purpose or profession

Digital Cadre was born out of a desire to share insights, best practice examples and thought leadership in all things digital. Cadre Thinking provides a lens with which to view the latest digital trends and examples of leading execution. We'll also dig a little deeper to help understand the underlying strategy and methodologies.

VIEW Cadre Thinking  BLOG 

digital strategy + insights + digital commerce + data driven marketing + ecommerce + digital campaigns + customer experience + creativity + loyalty + multi/omni/total retail

James Johnson

James Johnson Digital Cadre

With over 16 years of online and digital commerce experience, James has worked in a variety of industries and roles including strategy and optimisation, omnichannel selling, product development and project delivery. James has worked in a range of organisations such as Michael Hill, Virgin Australia, Allianz, Fusion Retail Brands and Ernst & Young.

James is currently Regional Director Customer Success & Retail Practice for Salesforce Commerce Cloud, the category defining leader of enterprise cloud commerce solutions, empowering the world’s leading retailers to continuously innovate in the complex, consumer-driven world. 

In James’ most recent role he headed up Michael Hill’s digital channels across Australia, New Zealand, Canada and the United States and launched a multi-region, multi-brand, global commerce solution to showcase Michael Hill internationally and place focus back onto the customer experience.

The Michael Hill Digital team was awarded Best Multichannel Retailer at the 2014 Online Retail Industry Awards (ORIAs), the inaugural 2014 Demandware Pacesetter Award (recognising organisations that have driven innovation and business results), were the winner of the 2014 ADMA Creativity & Effectiveness Award for eCommerce and were finalists in the 2015 World Retail Awards - eCommerce retailer of the year.

James was included in Inside Retail's inaugural Top 50 People in eCommerce list.


Recommendations for James 

James is a great strategic thinker with experience in high-profile, commercial e-commerce projects. James uses his highly tuned analytical skills to create compelling arguments that drive change, optimisation and improvement. A natural leader, he’s one of those rare people who lifts the performance of those around him. It has been an absolute pleasure to work alongside James.
— Tiffany Apatu - Digital Experiences Manager at Flight Centre
James is a self-starter and was able to work with minimal direction yet provide outstanding outcomes and internal customer service. Over time James developed a highly capable team and also matured his management capabilities. James was recognised throughout the company as a valued team member and future leader. I would recommend James to any potential company knowing his ability to add signifcant value to any work stream he may be placed on and his ability to develop strong cross-functional relationships and cooperation.
— Steven Greenway - Chief Commercial Officer at Scoot Airlines
James has the rare ability to balance technical priorities with commercial objectives which makes him a great asset and leader to any company.
— Tanya McCaffrey - Head of New Business at Cover-More Insurance Services

Let's Stay Connected